As reported on The Verge.
By Aaron Souppouris
Meet Project LiveWire
America’s foremost bike manufacturer is leaving a century of tradition behind with the all-electric Project LiveWire, and it’s inviting the public to help test it. While the company is being coy with details on the bike, it says LiveWire offers “tire-shredding acceleration and an unmissable new sound,” and is capable of hitting 0-60 in less than four seconds. LiveWire is not for sale, and is instead designed to help the company get “insight into rider expectations” of what a Harley-Davidson electric motorcycle should be.
“The Project LiveWire Experience” will be a 30-city tour across the US, where potential customers can test ride the new bike and offer their opinions. It kicks off on June 24th in New York City before heading to Boston and Philadelphia. The other 27 cities on the tour will be announced next week, and Harley-Davidson says it’ll expand the tour to more cities in the US, Canada, and Europe next year.
“America at its best has always been about reinvention,” says Harley-Davidson President Matt Levatich, “And, like America, Harley-Davidson has reinvented itself many times in our history, with customers leading us every step of the way.”
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