DirecTV ‘price adjustment’ will raise rates about 4.5 percent in February HD

DirecTV announced today that it will raise its prices effected February 7, 2013, with the average customer’s bill going up about 4.5 percent. The card shown above displays the new rates (hit the source link to see them all) which it claims are up less than cable competitor’s price hikes, and are pushed by programming costs that have gone up eight percent. The last time we noted an increase in prices, DirecTV had just added a slew of HD channels. This time, it comes after a year that’s seen a number of DVR upgrades, more new channels, a lower price for Sunday Ticket, the launch DirecTV Everywhere features and, of course, a battle over programming costs with Viacom. We predicted that last bit would be reflected sooner or later in a pricing adjustment and it appears the time has come. So tell us DirecTV customers, are the new features, and keeping all those channels worth an increase to you, or are you thinking of moving on?