As reported on The Verge.
By Amar Toor
Ben Curtis is probably best known as the half baked star of the “Dude, you’re getting a Dell” from the early 2000s. In Curtis’ mind, though, he’s the answer to all of Dell’s problems.
With the once-proud PC maker currently going through a financial transition, Curtis, now 32, says he has a simple solution to all of Dell’s woes, as he explained in an e-mail toBloomberg:
“I think they’re making a huge mistake and simply need to bring back the Dell Dude! That’s it. That’s all they need to do. If they brought me back, their sales, stock and media presence would skyrocket. That is by FAR the smartest move they could make.”
Curtis landed his “Slacker Steve” role in 2000 at the age of 19, but lost the part in 2003 after he was arrested while trying to buy marijuana. He was wearing a kilt at the time. Recent years have seen him do voice work for various TV shows, in addition to a brief stint as a waiter at a Mexican restaurant.
Now, he seems convinced that he can rekindle Dell’s marketing magic, and according to him, “America agrees.”