The Psychological Secrets Behind Nacho Cheese Doritos
As reported on Businessinsider.com by Kim Bhasin Now, Doritos are everywhere, led by Nacho Cheese, Cool Ranch, Spicy Nacho, and Salsa Verde flavors. And this year marks the 40th anniversary of Nacho Cheese Doritos, which has become the most popular flavor of them all. We spoke with Frito-Lay marketing VP Ram Krishnan about the evolution of Doritos and how the chips became so hugely successful. Frito-Lay has to provide a product experience that you can’t…