The Next Big Thing You Missed: Online Grocery Shopping Is Back, and This Time It’ll Work
As reported on Wired. BY MARCUS WOHLSEN Instacart shopper Laura Barnum delivers groceries to a business in downtown San Francisco. Photo: Ariel Zambelich/WIRED Webvan is a name synonymous with dotcom failure. At the turn of the millennium, the heavily funded startup and its many investors bet that the time was right to sell groceries online. They were wrong. Very wrong. But more than a decade later, tech-savvy retailers and retail-savvy tech companies are ready to try…