Business

Uber surge pricing: sound economic theory, bad business practice

As reported on The Verge. By Ben Popper Adjusting for supply and demand makes sense on paper, but fails to understand basic consumer psychology When the snow started falling in New York City this past weekend, the prices for a ride in an Uber car began rising. It’s part of the company’s long-standing policy of “surge pricing”: using an algorithm that raises prices to adjust for demand. Uber says the higher prices motivate more drivers to…

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Application Entertainment

4K Netflix streaming launching next month

As reported on The Verge. By Aaron Souppouris So long as you have a supported TV Netflix will start streaming movies and TV shows in 4K soon, but only to certain TVs. “We’re not naming specific manufacturers,” Netflix Chief Product Officer Neil Hunt tellsStuff, “but we have several of the major TV vendors who are going to be producing 4K-capable TVs — they’ll be announcing them at CES [in early January].” The high-resolution streams won’t be coming to…

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Google

Google’s Location History Browser Is A Minute-By-Minute Map Of Your Life

As reported on TechCrunch. by Greg Kumparak Quick! Where were you last Tuesday at 6:35 PM? If you’re anything like me, your answer is probably along the lines of “I… have absolutely no idea.” Most people’s brains just don’t work that way. But odds are, Google knows. They probably know where you’ve been most other days, too. And they’ll happily show you, letting you relive your life one step at a time. If you carry any Google-filled gear…

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Apple

Apple’s new Mac Pro now on sale, will ship by December 30th

As reported on Engadget. BY MATT BRIAN After months of waiting, Apple’s new Mac Pro is now available to order through its online store. Coming just a day after the company announced the availability of the trashcan-shaped desktop, the quad-core and six-core models start at $3,000 and $4,000 respectively. Should you order today, Apple says it’ll ship your new Mac Pro by December 30th. That base model will get you a 3.7GHz quad-core Xeon CPU, 12GB DRAM, two AMD FirePro…

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Apple Application

Big update for Final Cut Pro brings improved support for 4K and the new Mac Pro

As reported on Engadget. BY JAMIE RIGG As Apple’s finally put its redesigned Mac Pro up for sale, the company’s also seen fit to update editing software Final Cut Pro. Version 10.1 optimizes rendering and playback for the new Mac, but for users of other “select” Macs, the most significant change will likely be the addition of 4K monitoring over Thunderbolt 2 and HDMI. Since 4K playback requires a lot of bandwidth, it’s probable only new Retina MacBook…

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